The Pavilion Garden Centre Identity

Project Summary:

I was asked to update the branding and identity for this client in 2011, taking the existing logo and adapting it to the different aspects of the business. Through market and customer research I discovered that many people were not aware of the core business of this client and that the main touch point for the establishment was the logo. Up to this point the logo just featured the words ‘the Pavilion’. Adding the words ‘garden centre’ and ‘country store’ as required solved this problem. I then designed a series of icons for each aspects of the business as a simple way to get across the various services and products available. I also came up with the strap line, ‘love your garden, love the pavilion’, which could be adapted to any aspect of the business, ‘love food, love the pavilion’, ‘love your home, love the pavilion’ etc.