Bull McCabes Identity

Project Summary:

I was asked to design a new logo and identity for this established and busy traditional Irish Food pub. The new look was to place the pub more as a bistro and to increase food sales in the evening. It coincided with a new set of evening menus, print advertising and in-pub and outdoor merchandising and promotion. These included mesh banners, promotional t-shirts and mug, indoor stands and posters and reward badges.